The Rise of Streaming and Ad-Supported Viewing

OTT platforms are gaining users at a fast pace these days.

People can now watch various genres of content anytime and anywhere.

As OTT platform prices continue to increase,

more users are looking at ad-supported free services.

In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.

How did OTT click here services begin?

Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.

As content became available through portable devices,

the user base grew rapidly.

After the pandemic increased time spent indoors,

streaming consumption surged.

Strengths and weaknesses of OTT platforms

OTT’s core benefit is selecting content based on personal taste.

Multiple OTT platforms release new shows and movies regularly.

But there are downsides as well.

Rising subscription prices and extra payments for certain content can be disappointing.

User sensitivity to pricing continues to grow.

What are free streaming services?

Ad-supported streaming offers free access to users.

Content becomes accessible without subscription fees.

Ad-based streaming models are expanding.

It balances cost savings and profitability.

Why is FAST becoming popular?

FAST services are quickly settling into the market.

Economic pressure pushed FAST growth.

New services like KT’s “Gi Live” are becoming attractive options.

More genres mean broader appeal.

Final thoughts

Cost pressure drives users toward free platforms.

Exploring options helps match personal needs.

We can expect streaming services to become even more diverse and accessible.